Whether it be traditional marketing with billboards, or digital marketing with our website, the ultimate goal in the marketing department is to achieve IMC (integrated marketing communication), which is making sure that bti is on all marketing platforms, to reach the maximum amount of potential customers. We want to show the world that bti is an extraordinary company that can offer the best possible services in terms of real estate development and other fringe benefits to our customers.
The reason bti’s company culture is the way that it is right now is because of our HR department. They are in charge of keeping the morale and environment of bti positive, productive, and innovative. The admin department is responsible for keeping our operations going smooth with our helping staff, our drivers, bti’s vehicles, and maintenance of the head office. The IT department helps out with our internal issues with technology, and keeps many departments efficient and well connected. All three departments are internal, and the customers are not directly related to these departments as they are only for the up keeping of bti’s environment.
In order to have the highest quality construction, we need the highest quality construction department. The engineers in this department are the reasons that every detail of the architecture we design is created brick by brick in real life. It is a slow process to create a property, but our construction department is always looking for ways to make that process more efficient, ultimately handing the property over before time. Doing this is extremely beneficial to not only the customer for many reasons, but for bti as well.
This deals with the architecture of our buildings. It is a key aspect of the process of making property, as the construction department takes cue from the design department’s specifications. We have many different kinds of designs in accordance with the different collections we provide to our customers: Premium, Classic, Standard, and Commercial. Our team of virtuosic architects will be sure to make a design based on your specific vision and dream of a home or office.
We have a huge sales department, catering to all kinds of customers from different backgrounds. These salespeople are the bright, positive, and productive people that you will interact with when you purchase a property from bti. Many say that sales are the most critical stage as well as the final step for a company. For bti, sales are only a small portion of the experience. This is because our customers deeply connect with bti after the sale, with our Customer Service Department.
This is the department that differentiates bti from the rest. If we had to emphasize one Unique Selling Point, it would be the unmatchable customer service that we provide our customers with. Our Customer Service Department contains the geniuses behind all of the services we provide to customers during construction, and after handover. Within CSD there are a few other departments, such as Customer Relation Department and Accounts Receivable. CRD is responsible for after-handover services, and AR for cash inflows from customers.
This is where everything related to real estate begins for bti. Our business development department is responsible for finding landowners with whom we can have a joint venture with. This is a very delicate process and requires immense skill and the gift of the gab. Our executives are all highly trained and masters of giving you the perfect deal without compromising any benefits for both parties. Their work is more of an art than a science, as finding a landowner is not an easy job.
The Audit department can be compared to the FBI within bti. All of the members of this team are highly trained accountants that have to approve of every single financial transaction that goes on within the company. This is a laborious task, as the number of purchases that goes on in a real estate company is no joke. If there is a delay in approval from the AUDIT department, everything goes on hold until it is justified that there is no theft occurring.
Our finance department helps us manage our relationships with banks as well as handle all kinds of payments. This is a very rigorous and complex process, which involves a lot of paperwork and double-checking, as bti has around 70 projects under construction at any given time of the year. Most of the back-end work goes on in this department. Our finance department is a silent warrior protecting us from financial struggles, and is not even seen by the face of the public, making it a very internal department. Our accounts, tax, and VAT departments help in preparing financial statements, recording all the financial transactions, and managing different accounts for bti and all the sister concerns.
This is the department that procures all the of the raw materials and resources for bti to construct with, such as cement, rods, bricks, and more. This department works alongside construction and helps to minimise costs as much as possible. They are extremely hardworking, and each of them are an expert at their jobs as they consistently have to record information, maintain relationships, and hardest of all, bargain and receive the materials at the right timing.
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