Whether it be traditional marketing with billboards, or digital marketing with our website, the ultimate goal in the marketing department is to achieve IMC (integrated marketing communication), which is making sure that bti is on all marketing platforms, to reach the maximum amount of potential customers. We want to show the world that bti is an extraordinary company that can offer the best possible services in terms of real estate development and other fringe benefits to our customers.
We have a huge sales department, catering to all kinds of customers from different backgrounds. These salespeople are the bright, positive, and productive people that you will interact with when you purchase a property from bti. Many say that sales are the most critical stage as well as the final step for a company. For bti, sales are only a small portion of the experience. This is because our customers deeply connect with bti after the sale, with our Customer Service Department.
The reason bti’s company culture is the way that it is right now is because of our HR department. They are in charge of keeping the morale and environment of bti positive, productive, and innovative. The admin department is responsible for keeping our operations going smooth with our helping staff, our drivers, bti’s vehicles, and maintenance of the head office. The IT department helps out with our internal issues with technology, and keeps many departments efficient and well connected. All three departments are internal, and the customers are not directly related to these departments as they are only for the up keeping of bti’s environment.
In order to have the highest quality construction, we need the highest quality construction department. The engineers in this department are the reasons that every detail of the architecture we design is created brick by brick in real life. It is a slow process to create a property, but our construction department is always looking for ways to make that process more efficient, ultimately handing the property over before time. Doing this is extremely beneficial to not only the customer for many reasons, but for bti as well.
This deals with the architecture of our buildings. It is a key aspect of the process of making property, as the construction department takes cue from the design department’s specifications. We have many different kinds of designs in accordance with the different collections we provide to our customers: Premium, Classic, Standard, and Commercial. Our team of virtuosic architects will be sure to make a design based on your specific vision and dream of a home or office.
This is the department that differentiates bti from the rest. If we had to emphasize one Unique Selling Point, it would be the unmatchable customer service that we provide our customers with. Our Customer Service Department contains the geniuses behind all of the services we provide to customers during construction, and after handover. Within CSD there are a few other departments, such as Customer Relation Department and Accounts Receivable. CRD is responsible for after-handover services, and AR for cash inflows from customers.
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